Amid the fervor of the religious revival known as the Second Great Awakening, John Humphrey Noyes, a spirited but socially awkward young man, attracted a group of devoted followers with his fiery sermons about creating Jesus' millennial kingdom here on Earth. Noyes established a revolutionary community in rural New York centered around achieving a life free of sin through God's grace, while also espousing equality of the sexes and "complex marriage," a system of free love where sexual relations with multiple partners was encouraged. When the Community disbanded in 1880, the Oneida Community, Limited, would go on to become one of the nation's leading manufacturers of silverware, and their brand a coveted mark of middle-class respectability in pre- and post-WWII America.